Transforming Vision into Lifestyle

(SCROLL)

Transforming Aqualens from vision correction to a trendy lifestyle accessory, capturing a broader audience and enhancing its market position — Slip on, Game On.

Overview

We undertook a comprehensive rebranding project for Aqualens, transitioning it from a traditional vision correction product to a fashionable lifestyle accessory.

About Client

Lenskart is a leading eyewear company renowned for its extensive range of eyeglasses, sunglasses, and contact lenses. They provide innovative vision solutions, catering to a diverse customer base that values both style and functionality.

No items found.

Conclusion

Our collaboration with Lenskart resulted in the successful transformation of Aqualens from a traditional vision correction product into a vibrant lifestyle brand. By focusing on style and affordability, creating a fresh visual identity, and maintaining consistent messaging across all platforms, Aqualens captured a significant market share.

Since working with Brand Provoke, we have received numerous remarks on our catchy branding and our social media engagement increased by around 90% at the launch period and since then our followers have increased by ~200%.